Pink Different - Branding
Pink Different – Branding
I was responsible for developing a Pink Different branding concept, which serves as the central annual brand at EF. I designed all the visual elements, assets, and directed the motion and other implementations.
Altar Venture Capital - Branding
Altar Venture Capital – Branding
Branding for Altar, a modern technology startup and venture capital firm.
Do Kwadratu - Branding
Do Kwadratu – Branding
Do Kwadratu, a small independent architectural studio based in Poland, commissioned me to create a modular dynamic logotype, visual language, and website.
Pink Different 02 - Branding
Pink Different 02 – Branding
Second edition of seasonal central branding for Education First. Branding assets and guidelines, key visuals.
EF Pro Cycling – Branding
Create an interactive and digital version of the brand for EF Pro Cycling and Team EF Coaching. This includes art direction, interaction, and UI design.
EvoPass - Branding
EvoPass – Branding
I provided comprehensive brand advisory support and rebranding for a Dublin startup TicketChain, including naming, strategy development, logo design, and visual language creation.
Pink Different - Branding
Pink Different – Branding
I was responsible for developing a Pink Different branding concept, which serves as the central annual brand at EF. I designed all the visual elements, assets, and directed the motion and other implementations.
EF Finance Conference - Branding
EF Finance Conference – Branding
Logo, visual language, and brand assets for the annual central finance team conference at Education First.
EF Language Abroad – Creative Direction
Creative direction for the multidestination video “Go Anywhere” for EF Language Abroad.
Kibo Lotto - Branding
Kibo Lotto – Branding
Branding, illustration, marketing, and social media assets, user interface for a blockchain lottery.
I am a designer not a fu***ing screwdriver - Typography
I am a designer not a fu***ing screwdriver – Typography
Personal project: Caligraphy, lettering, typography - vector format. Published in “Los Logos 6”
I am a designer not a fu***ing screwdriver - Typography
I am a designer not a fu***ing screwdriver – Typography
Personal project: Caligraphy, lettering, typography - vector format. Published in “Los Logos 6”
EF Language - Website
EF Language – Website
Website for our flagship product, EF Language. I was responsible for creative direction, user interface design, and photo selection.
EF Education First – Branding
As a part of the Global Creative team, I was responsible for implementing multiple digital brands for our global products, all based on our Design Systems.
Efekta – Branding
Creative and art direction for Efekta’s branding, concepts, and brand and logo development.
Odamax - Branding
Odamax – Branding
Odamax is a platform that facilitates the rental of holiday apartments in Turkey. I was responsible for designing the logo, developing the brand’s visual language, and creating the brand manual.
Pink Different 02 – Branding
Art Direction for our seasonal branding. This is the second edition of the central branding for Education First. It includes branding assets, guidelines, and key visuals.
Blink and Wink - Branding
Blink and Wink – Branding
Logo design, branding, and website development for a cosmetic brand.
EF Educational Tours - Branding
EF Educational Tours – Branding
Brand concept for EF Educational Tours.
Adidas - Illustration
Adidas – Illustration
Almost British – Creative Direction
Creative direction for a social media mini-series about four students studying abroad through EF Language Abroad.
DinkD - Branding
DinkD – Branding
DINKD, a new Laser Tattoo Removal Clinic in London, UK, sets itself apart with its fresh, fashion-forward, and modern branding. This branding reflects their aspiration to transcend the boundaries of a typical cosmetic studio.
Renderfarm - Illustration
Renderfarm – Illustration
I designed a comprehensive package that included a logo, website, and illustration, all meticulously prepared for the Renderfarm platform. Renderfarm specializes in rendering services for graphic studios and artists.
Fruits & Vegs - 3D
Fruits & Vegs – 3D
Set of three-dimensional low-poly icons featuring fruits and vegetables.
EF High School Exchange Year - Branding
EF High School Exchange Year – Branding
The concept of branding for EF High School Exchange Year, including brand key visuals and UI.
Blink and Wink - Branding
Blink and Wink – Branding
Logo design, branding, and website development for a cosmetic brand.
Team EF Coaching - Gear
Team EF Coaching – Gear
I have designed a set of cycling kits for our Team EF Coaching product.
Pink Different 02 - Branding
Pink Different 02 – Branding
Second edition of seasonal central branding for Education First. Branding assets and guidelines, key visuals.
EF Study Abroad - Branding
EF Study Abroad – Branding
Editorial and brand concepts, brainstorming for Study Abroad.
TVR - Branding
TVR – Branding
Logo concept for TVR Automotive, a renowned British sports car brand. This concept was commissioned during my work at Image Now Dublin.
EF Language Abroad
EF Language Abroad – Production
Lead a team of videographers and photographers for a two-week photo and video shoot in Miami to produce content for our magazines and websites. Ensure that all products are featured and delivered on time and within budget.
Rhubarb - Typography
Rhubarb – Typography
Font design inspired by the Art Deco style.
Web Summit - UI/UX
Web Summit – UI/UX
I was responsible for building the Web Summit conference app and leading the Web Summit design team.
Pink Different 02 - Branding
Pink Different 02 – Branding
Second edition of seasonal central branding for Education First. Branding assets and guidelines, key visuals.
EF Language - Website
EF Language – Website
Website for our flagship product, EF Language. I was responsible for creative direction, user interface design, and photo selection.
Gametica - Editorial
Gametica – Editorial
Gametica is a simple board game for two to four players. The objective is to race your four tokens from the start to the finish by rolling the dice. It’s similar to other cross and circle games like the Indian Pachisi. In my version of the game, I’ve added icons on the board to represent additional tasks. Additionally, I’ve included 140 cards with questions about Helvetica, typography, and design.
WebSummit VC - logo
WebSummit VC – logo
Unused logo for the WebSummit VC project.
Masters Of Altitude - Branding
Masters Of Altitude – Branding
Warsaw-based professional height services company branding project. I designed the logo, created branding assets, and designed the website.
EF Educational Tours - Branding
EF Educational Tours – Branding
Brand concept for EF Educational Tours.
Sand & Soda - Branding
Sand & Soda – Branding
Sand & Soda offers professional services for soda blasting and sand blasting cleaning of boat hulls, cars, graffiti on walls, and fire-damaged buildings.
Innowacyjna Firma - Branding
Innowacyjna Firma – Branding
Logo, visual language, and brand manual for a new magazine focused on business and marketing.
Web Summit
Web Summit – Branding
I was responsible for scaling Web Summit from a small Irish event to the world’s largest tech conference. I built and managed the team, created and directed all the brand elements for all Web Summit conferences, and also collaborated with the product team to develop the UI/UX aspects of the tech.
CollisionConf - UI/UX
CollisionConf – UI/UX
An app interface design for conference CollisionConf. I was responsible for User Experience and user interface.
EF Language Abroad – Webdesign
Designing new destination pages for EF Language Abroad, including wireframing, UX and UI design, and art direction.
Rogue - logo
Rogue – logo
EF Pro Cycling - Vehicles
EF Pro Cycling – Vehicles
Car wrapping designs for our cycling team vehicles.
EF Language Abroad – Advertising
Set of animated SoMa ads for EF Language Abroad. Art Direction, concept and visual design.
Team EF Coaching - Branding
Team EF Coaching – Branding
I led a team responsible for logo and brand design. I also designed the user interface and brand elements for the team EF Coaching website.
EF Kids & Teens - Digital
EF Kids & Teens – Digital
I was responsible for the digital implementation of an EF Kids & Teen brand. This involved user interface implementation, social media, and web animation.
Owls - logo
Owls – logo
EF Language Abroad – Editorial
Creating a brand visual language tailored for editorials, art directing layouts, editorial visuals and styles, and cover treatments.
EF Study Abroad - Events
EF Study Abroad – Events
Editorial and brand concepts, brainstorming for Study Abroad.
Web Summit
Web Summit – Branding
I was responsible for scaling Web Summit from a small Irish event to the world’s largest tech conference. I built and managed the team, created and directed all the brand elements for all Web Summit conferences, and also collaborated with the product team to develop the UI/UX aspects of the tech.
Web Summit - UI/UX
Web Summit – UI/UX
I was responsible for building the Web Summit conference app and leading the Web Summit design team.
Evopass - logo
Evopass – logo
Public Mint - Branding
Public Mint – Branding
Branding for Public Mint. They are an open blockchain blended with an API platform that enables fiat money to reap all the benefits of a cryptocurrency. The brand is modern, timeless, and modular.
Public Mint - Illustration
Public Mint – Illustration
Illustrations for the Public Mint.
Expo 2017 - Branding
Expo 2017 – Branding
I was approached by the government company of Kazakhstan to create a logo proposition for the Expo 2017.
EvoPass - Branding
EvoPass – Branding
I provided comprehensive brand advisory support and rebranding for a Dublin startup TicketChain, including naming, strategy development, logo design, and visual language creation.
English Live - Digital
English Live – Digital
I was leading a team responsible for rebranding the fully digital product English Live.
EF Study Abroad - Merchandise
EF Study Abroad – Merchandise
Editorial and brand concepts, brainstorming for Study Abroad.
EFPC - Merchandise
EF Pro Cycling – Merchandise
A collection of merchandise for EF Pro Cycling Team.
Odamax - logo
Odamax – logo
Culture Care Au Pair – Webdesign
Designing a web layout, user interactions, and brand elements for the Culture Care Au Pair website.
Pink Different 02 – Branding
Art Direction for our seasonal branding. This is the second edition of the central branding for Education First. It includes branding assets, guidelines, and key visuals.
EF Sustainability - Illustration
EF Sustainability – Illustration
A set of stickers for our EF Sustainability initiative.
Blink and Wink - Animation
Blink and Wink – Animation
Blink and Wink - Branding
Blink and Wink – Branding
Logo design, branding, and website development for a cosmetic brand.
EF Study Abroad - Poster
EF Study Abroad – Poster
Conceptual Design for an EF Study Abroad Poster: A Visual Exploration of Academic and Cultural Exchange.
Almost British – Creative Direction
Creative direction for a social media mini-series about four students studying abroad through EF Language Abroad.
Pink Different 02 - Branding
Pink Different 02 – Branding
Second edition of seasonal central branding for Education First. Branding assets and guidelines, key visuals.
EF Pro Cycling - Illustration
EF Pro Cycling – Illustration
Poster illustration for the Japan Cup cycling event.
Do Kwadratu - Branding
Do Kwadratu – Branding
Do Kwadratu, a small independent architectural studio based in Poland, commissioned me to create a modular dynamic logotype, visual language, and website.
Fidelo - logo
Fidelo – logo
Fruits & Vegs - Animation
Fruits & Vegs – Animation
Set of three-dimensional low-poly icons featuring fruits and vegetables.
EF Educational Tours - Branding
EF Educational Tours – Branding
Brand concept for EF Educational Tours.
EF Pro Cycling - Vehicles
EF Pro Cycling – Vehicles
Car wrapping designs for our cycling team vehicles.
EFPC - Merchandise
EF Pro Cycling – Merchandise
A collection of merchandise for EF Pro Cycling Team.
Renderfarm - logo
Renderfarm – logo
EF Pro Cycling - Website
EF Pro Cycling – Website
I was leading and art directing a team responsible for designing the web site of EF Pro Cycling.
Molecule - logo
Molecule – logo
EF Study Abroad - Editorial
EF Study Abroad – Editorial
Editorial and brand concepts, brainstorming for Study Abroad.
Pink Different - Branding
Pink Different – Branding
I was responsible for developing a Pink Different branding concept, which serves as the central annual brand at EF. I designed all the visual elements, assets, and directed the motion and other implementations.
EF High School Exchange Year - Branding
EF High School Exchange Year – Branding
The concept of branding for EF High School Exchange Year, including brand key visuals and UI.
Ząb za ząb - logo
Ząb za ząb – logo
Logo concept and naming for a kids’ dental clinic, along with its visual language.
IIBN - Branding
IIBN – Branding
Logo and visual language for the 4th Global IIBN Conference. IIBN is the leading network of Irish entrepreneurs and business professionals.
Blink and Wink - Animation
Blink and Wink – Animation
Xmas Invaders - Digital
Xmas Invaders – Digital
Xmas Invaders is a creative holiday-themed twist on the classic arcade Space Invaders, designed to celebrate Christmas spirit with a retro-gaming flair. The project features custom pixel-art ships and ground defenses inspired by vintage sci-fi geometry.
Pink Different 02
Pink Different 02 – Branding
Art Direction for our seasonal branding. This is the second edition of the central branding for Education First. It includes branding assets, guidelines, and key visuals.
 EF Tours Directors - Merchandise
EF Tours Directors – Merchandise
Lanyard, set of pins, and badges designed for work anniversaries and offices location for EF Tours Directors.
EF Study Abroad - Branding
EF Study Abroad – Branding
Editorial and brand concepts, brainstorming for Study Abroad.
Rollo - logo
Rollo – logo
EF Pro Cycling - Poster
EF Pro Cycling – Poster
As part of our merchandise for EF Pro Cycling, I designed a poster featuring our team mascot, Argyle.
Pink Different - Branding
Pink Different – Branding
I was responsible for developing a Pink Different branding concept, which serves as the central annual brand at EF. I designed all the visual elements, assets, and directed the motion and other implementations.
NoONE - logo
NoONE – logo
No.One is an independent commercial art gallery concept
Smiley F - Merchandise
Smiley F – Merchandise
I conceptualized our EF Smiley character with multiple customizable versions.
Casillero del Diablo - Packaging
Casillero del Diablo – Packaging
Almost British – Creative Direction
Creative direction for a social media mini-series about four students studying abroad through EF Language Abroad.
Bitreserve Foundation - logo
Bitreserve Foundation – logo
Bitreserve is a cloud-based financial services platform that allows users to convert their deposits into reserve-backed currencies. Users can convert their deposits to their account via bank account, credit card, or cryptocurrencies like Bitcoin, Litecoin, and Ethereum.
EF Language Abroad – Advertising
Set of animated SoMa ads for EF Language Abroad. Art Direction, concept and visual design.
Six Nations Rugby - Illustration
Six Nations Rugby – Illustration
Six Nations Championship is an annual international rugby union competition.
Adfront - logo
Adfront – logo
Logomark for an Irish marketing agency
RiseConf
RiseConf – Branding
As part of Web Summit, I created a branding for our conferences in Asia. I was responsible for all brand and set design for our inaugural Hong Kong tech conference.
RiseConf
RiseConf- Branding
As part of Web Summit, I created a branding for our conferences in Asia. I was responsible for all brand and set design for our inaugural Hong Kong tech conference.
RiseConf
RiseConf – Branding
As part of Web Summit, I created a branding for our conferences in Asia. I was responsible for all brand and set design for our inaugural Hong Kong tech conference.
Dunsany Nature Reserve - Branding
Dunsany Nature Reserve – Branding
The Dunsany Nature Reserve logo.
Dunsany Nature Reserve - Branding
Dunsany Nature Reserve – Branding
The Dunsany Nature Reserve logo.
The Royal Observatory - logo
The Royal Observatory – logo
Mosaic Leaf - Typography
Mosaic Leaf – Typography
Display font inspired by Grotesk font with leaf ornamentation.
The Beards - Website
The Beards – Website
Personal project: a website about different types of beards, how to grow and care for them.
Gamereach - Branding
Gamereach – Branding
For Gamereach, an organization committed to enhancing the global community through soccer, I designed a bespoke logo and an engaging three-dimensional visual language.
MoneyConf
MoneyConf – Branding
As part of the Web Summit, I designed branding and set of assets for the MoneyConf conference in Belfast.
Eve V - logo
Eve V – logo
The Eve V M logo concept captures the sleek, minimalist spirit of the Eve V laptop — a 2‑in‑1 computer developed by Eve Devices through a unique community‑driven design process
Moove - logo
Moove – logo
Moove MTB Components, a company that manufactures high-quality bike parts such as pedals and other MTB accessories, sought a logo rebranding and packaging proposition that reflected its unique approach.
Omerta - Editorial
Omerta – Editorial
Hand-drawn calligraphic logo, album cover, and booklet for HC band.
EFPC - Merchandise
EF Pro Cycling – Merchandise
A collection of merchandise for EF Pro Cycling Team.
Block Builders - logo
Block Builders – logo
The Block Builders logo, a brand and logotype for a blockchain organization, is inspired by impossible geometry and Escher’s square.
Randolph St. Market - Branding
Randolph St. Market – Branding
Rebranding for Randolph Street Market in Chicago.
Pink Different 02 – Branding
Art Direction for our seasonal branding. This is the second edition of the central branding for Education First. It includes branding assets, guidelines, and key visuals.
Live Planet - logo
Live Planet – logo
Live Planet System simplifies the process of creating and delivering stereoscopic VR and 360° video, whether live or recorded. It also offers a high-end 4K stereoscopic camera with onboard stitching capabilities. I designed the branding and visual language for the system.
Live Planet - Branding
Live Planet – Branding
Live Planet System simplifies the process of creating and delivering stereoscopic VR and 360° video, whether live or recorded. It also offers a high-end 4K stereoscopic camera with onboard stitching capabilities. I designed the branding and visual language for the system.
Live Planet - Animation
Live Planet – Animation
Live Planet System simplifies the process of creating and delivering stereoscopic VR and 360° video, whether live or recorded. It also offers a high-end 4K stereoscopic camera with onboard stitching capabilities. I designed the branding and visual language for the system.
EF Academy
EF Academy – Branding
Visual Language for EF Academy: A set of responsive patterns system, available in digital and print formats.
EF Adventure - Branding
EF Adventure – Branding
Brand language for merchandise from EF Adventure.
EF Language Abroad
EF Language Abroad – Advertising
Set of animated SoMa ads for EF Language Abroad. Art Direction, concept and visual design.
EF Ultimate Break
EF Ultimate Break – Branding
Visual language and UI adaptation for the EF Ultimate Break product.
EF Ultimate Break
EF Ultimate Break – Branding
Visual language and UI adaptation for the EF Ultimate Break product.
EF Ultimate Break
EF Ultimate Break – Branding
Visual language for the EF Ultimate Break outdoor print.
EF Pro Cycling – Merchandise
EF Pro Cycling – Merchandise
Merchandise for our EF Pro Cycling fan shop.
Mleko Hej – Art Direction
Art direction, creative concept, and production supervision for a TV commercial for Mleko Hej.
Pink Different – Branding
As part of Pink Diffrent, I developed EF Smiley, our digital mascot, which we are actively involved in social media, communication, merchandising, and print.

email: lukasz@emptypage.pl
LinkedIn: @lukaszkulakowski

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